What is Content type?
What is Content type?
The content type is the type of your text determined by the BrandVox based on ML algorithms. Determining your content type will help you understand whether your text is fit for purpose. Are you telling a story, calling for action, or just giving information? Check it out!
Content type includes the following text styles:
Engaging. Usually these are short texts that are loud, bright, and catchy to attract attention. They aim to interest the potential consumer, to attract his attention.
Announcing. Basically, this type of text creates primary demand, allows consumers to remember the brand, and indicates the benefits of a particular product.
Storytelling. This text aims to convince the consumer that he was not mistaken in choosing this product. Such texts are aimed primarily at maintaining a stable existing demand.
Expertise. This type of texts is intended for a detailed description of the advantages of a particular product. Often the opinion of specialists and experts is used for this purpose. It should contain value judgments, expert opinions, etc.
How to use the Content type parameter?
To use this parametr in the analysis of your planned communication, go to the Editor tab and insert your text. Click the Analyze button.
On the right, you will get the results of the analysis. Expand the content type field to get the details. Click Post send your post to social networks.
How do you compare yourself and your competitors by Content type?
We have good news: to understand what types of content you and your competitors are predominantly using, you don't need to analyze each text separately! The BV does it all for you.
In the Dashboard tab, go to Content. Scroll down and you'll see a graph of the text styles of your brand and those of your competitors.
Use filters to select the desired period, specific competitor or type of social network for more in-depth analysis.
We hope this article has been useful to you! If you have any further questions or need help, please don't hesitate to get in touch. You can reach us via email at support@brandvox.net or send us a message using the live chat on the bottom-right side of your dashboard.
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