What is Engagement rate?

What is Engagement rate?

What is Engagement rate?

Engagement rate (ER) shows how actively involved with your content your audience is.

Monitoring your engagement rate is important. While having a high follower count may look impressive, what’s more impressive is how engaged those followers are. 

Engagement rate gives you a clear picture of how your content is resonating with your audience. If you’re seeing consistently strong engagement rates, you know your followers are enjoying your content.  And if your engagement rate is lower than where you’d like it to be, you can use it as a springboard to pivot and improve your social strategy.

When a company seeks to improve its ER, it's vital that it determines its current ER. This enables the company to set achievable goals and determine which platforms require improvement.

Engagement rate is the ratio of reactions to a post to the total number of followers, reflecting the number of interactions people have had with posts.

Engagement rate include: 
  1. Facebook: reactions, comments, and shares;
  2. Instagram: likes and comments;
  3. Twitter: retweets, comments, and likes;
  4. YouTube: likes and comments;
  5. LinkedIn: reactions, comments, and  reposts.
ER monitoring will help you identify important and interesting patterns in the company's data that improve the company's marketing strategy. To determine the optimal time to publish, you can study the Engagement rate  for individual posts and look for patterns. 

Where I can find Engagement rate statistics?

You can view information about your and your competitors' performance in Overview, Content and Hastags tabs. 
In Overview tab you can find Engagement rate metrics, that are calculated compared with your competitors (average, max, and min):
  1. Engagement rate graph (calculated index, the formula takes into account the number of interactions, the number of posts, and the number of page followers);
  1. Engagement rate graph, compared with the previous period;
Important
  1. Please notice that the statistics on the graphs completely shows the status of the filters, the data is shown for the selected period. The graphs will also be rebuilt according to which filters you select in the next period.
  2. You can use filters on the left to compare your metrics with a particular competitor or analyze metrics by media type.
Then the last, but not the least, on Content tab you can find out:
  1. Engagement rate by weekday - shows the dependence between the day of posting and the average engagement rate.
  1. Engagement rate by media in posts - shows the dependence between the media in posts and the average engagement rate. We automatically define videos, links, pictures, and plain posts here.

In the last graph you can see the statistics for ER depending on the type of content in the posts - links, images (media), video or text (no attributes).

Moving on -  the next thing you’ll see is Hashtags tab, where you can find Top hashtags by engagement rate.


Look through these insights to improve your company's performance!

We hope this article has been useful to you! If you have any further questions or need help, please don't hesitate to get in touch. You can reach us via email at support@brandvox.net or send us a message using the live chat on the bottom-right side of your dashboard.

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