What is the Activity Tab?

What is the Activity Tab?

With the help of Activity Tab, you can evaluate your presence on social media and how well your brand is recognized. It helps you get to know your audience or influencers better, which means you will be able to refine your marketing campaigns or build a more effective communication strategy.

Filters and monitoring period

On the top of the Activity tab, you can see filters that you can apply to your graphs so they meet your specific criteria.

Important
  1. If you see N/A instead of numbers, select a shorter period in the date filter. We can only compare data that has accumulated in your account over its working time, including the period of data originally uploaded when you created your account. The period of data originally uploaded depends on your tariff plan. 
  2. Please notice that the statistics on the graph completely shows the status of the filters, i.e. the data is shown for the selected period. The graphs will also be rebuilt according to which filters you select in the next period.
  3. Social media icons on the dashboard card indicate that this graphic displays data from these social media only. If there are no social media icons on the card, then data is collected from all social media that Brandvox tracks

Statistics by various metrics

At the top row, you'll find metrics, that are calculated compared with your competitors:

Audience Growth - audience growth in the selected timeframe. The competitors numbers are average, use filters to choose specific competitor.
Page Impressions Growth - page Impressions Growth in the selected timeframe (only for Facebook).
New Audience by Source - the source of new followers.


On the grid the following markings are introduced. Red color indicator means that the indicator is lower than the average for competitors. Green color indicator means that the indicator is higher than the average for competitors. 
Next to the numbers, you will see a percentage of your and your competitors' performance relative to the previous period, depending on what you currently have selected in your date filter. For example, if you selected the last week in the filter, the indicators will be compared with the week before the selected one. If you selected the last 3 days, the comparison will be with the 3 days before the selected days.

Activity by Weekdays -  the dynamics of selected metric (posts, shares, comments, engagement rate). To choose another metric, please use the drop-down menu.
Fans Online - see when your followers are most active.

Scrolling down a bit and you can find demographic information:

Gender - view the gender distribution of your audience (available from 100 followers). Note, that for YouTube not fans but viewers are counted.
Age Groups - view the age distribution of your audience (available from 100 followers). Note, that for YouTube not fans but viewers are counted.
Countries - view the countries distribution of your audience (available from 100 followers). Note, that for YouTube not fans but viewers are counted.
Cities - view the distribution by cities of your audience (available from 100 followers). Note, that for YouTube not fans but viewers are counted.
Page Interactions - sum of page interactions from different social media. Use filters to choose specific media type.
Page Fans Sources - identify the sources of your page's fans.
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If you’re not sure what the metric does/means, check out simply by hovering your mouse over the icon .

Exporting data

To download the report, click the "Export report" button on the filters tab and wait for your file to be downloaded. How to create export report?


We hope this article has been useful to you! If you have any further questions or need help, please don't hesitate to get in touch. You can reach us via email at support@brandvox.net or send us a message using the live chat on the bottom-right side of your dashboard.