What is Text complexity?

1. Simple,
   
2. Basic,
   
3. Casual,
   
4. Extreme.
   

Texts are classified according to the purpose and scope of communication, as well as the audience for which the text is written.

Simple texts are written in colloquial language, designed for the widest range of consumers.

Basic texts are situational. They are also written in an accessible, close to colloquial language. Simple, commonly understood words are used. Short sentences. Such texts are easily perceived by a wide range of readers.

Casual texts are perceived by a significant part of consumers. Their level of complexity is higher than Basic, which allows the use of more complex sentences, phrases, literary techniques. These texts are readable and pleasant for a more demanding consumer.

Expert texts are usually highly specialized. They are aimed at a specific market niche. The use of such texts in marketing can be explained by the need to focus on a specific market segment.

How to use the Text complexity parameter?

To use this parametr in the analysis of your planned communication, go to the Editor tab and insert your text. Click the Analyze button. 

On the right, you will get the results of the analysis. Expand the Complexity field to get the details.

Edit and analyze the text of your future communication until you get the results you want. To make this process easier, you can also review our tips for this text and get the results of the analysis in terms of achieving those goals.