What is the Content Tab?

What is the Content Tab?

This tab contains statistic about the content on your and competitors' pages on social networks.

Filters and monitoring period

On the top of the Content tab, you can see filters that you can apply to your graphs so they meet your specific criteria.

Important
  1. If you see N/A instead of numbers, select a shorter period in the date filter. We can only compare data that has accumulated in your account over its working time, including the period of data originally uploaded when you created your account. The period of data originally uploaded depends on your tariff plan. 
  2. Please notice that the statistics on the graph completely shows the status of the filters, i.e. the data is shown for the selected period. The graphs will also be rebuilt according to which filters you select in the next period.
  3. Social media icons on the dashboard card indicate that this graphic displays data from these social media only. If there are no social media icons on the card, then data is collected from all social media that Brandvox tracks

Statistics by various metrics

Here you can find such metrics as: 
  1. Top own posts by likes - the best-performed your' post by the number of likes;
  2. Top own posts by comments - the best-performed your' post by the number of comments;
  3. Top own posts by shares (only for FB, Twitter and LinkedIn, as Instagram and Youtube don't provide this information);

Also, you'll see metrics, that are calculated compared with your competitors:

  1. Post Reactions- the number of reactions to your posts.
  2. Post Impressions - the number of times your posts are viewed.
  3. Post Clicks - the number of clicks on your posts.
  4. Video Views - the number of times your videos are watched.
  5. Avg View Duration -  average duration of video views.
On the grid the following markings are introduced. Red color indicator means that the indicator is lower than the average for competitors. Green color indicator means that the indicator is higher than the average for competitors. 
Next to the numbers, you will see a percentage of your and your competitors' performance relative to the previous period, depending on what you currently have selected in your date filter. For example, if you selected the last week in the filter, the indicators will be compared with the week before the selected one. If you selected the last 3 days, the comparison will be with the 3 days before the selected days.

If you’re not sure what the metric does/means, check out simply by hovering your mouse over the icon .

Moving on - the next thing you’ll find - the most popular posts in your project and a table with statistics on likes, comments, shares of your competitors brands.


Scroll down a little and see detailed analytics and insights into your and your competitors social media activity. This information can be used to inform your marketing strategy by helping you to tailor your messaging and content to resonate more effectively with your target audience.

Activity by type of media present in the posts - shows the dependence across the media in posts and the average engagement rate. We automatically define videos, links, pictures, and plain posts here. 

Additionally, from the Content tab, you can analyze such data as:
  1. Text styles in content - shows the share of different text styles in all posts, compared with your competitors. Get more about text styles.
  2. Emotions in content - It shows the share of primary emotions in all posts of you and your competitors. Get more about emotions .

Exporting data

To download the report, click the "Export report" button on the filters tab and wait for your file to be downloaded. How to create export report?


We hope this article has been useful to you! If you have any further questions or need help, please don't hesitate to get in touch. You can reach us via email at support@brandvox.net or send us a message using the live chat on the bottom-right side of your dashboard.

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